I recently read an article from Software Advice called the BI Buzzword Breakdown. The article highlighted the confusion around business intelligence (BI) terms and asked experts to provide their own definitions. While a quick visit to wikipedia will define most business intelligence terms, we as practitioners have learned that successful BI implementations require significant support and interaction with business users. The IT-led 'build it and they will come' strategy, just plain does not work. Thus, we need to be able to translate from techy terms to business terms. As a compliment to the software advice article, I would like to attempt to explain some of the key terms as if I was speaking to a fictitious business executive, who I will call Amy.