BizTech Blog

Nucleus Research recently released its second half 2012 on premise and cloud-based CRM Value Matrix. The report places two of Oracle's CRM products in the Leaders quadrant: Oracle CRM On Demand and Oracle Fusion CRM. This is significant since Oracle Fusion CRM is one of the newest entrants into the Matrix. Three of the top four rated products in terms of functionlity were Oracle products: Oracle CRM On Demand, Oracle Fusion CRM, and Oracle Siebel CRM.

As the responsibilities of Sales, Marketing, and Service departments grow to include monitoring what goes on in the social media space, the challenge of "how" intensifies, especially since human resource expenditures are constrained. As a result, the organization's approach to providing better customer service is evolving. One way companies are improving their listening skills is by building connectors into the social media space.

Much of the focus at Oracle OpenWorld 2012 was around the exciting new Fusion CRM applications (we will have plenty to blog about that later), but also some interesting future product information for our Oracle CRM On Demand clients.

Oracle announced today that it agreed to purchase Involver, a provider of social media software tools that enable companies to interact with users on such sites as Facebook and Twitter, through customized Web pages, responses to user comments, app creation via templates, or custom development. This purchase comes on the heels of two other recent social media acquisitions by Oracle of Vitrue and Collective Intellect.