BizTech Blog

Nucleus Research Places Two Oracle CRM Products in the Leaders Quadrant

Author: David Emr Date: Dec 21, 2012 11:49:00 AM

Categories: Fusion Applications, Oracle CRM On Demand, CRM On Demand

Nucleus Research recently released its second half 2012 on premise and cloud-based CRM Value Matrix. The report places two of Oracle's CRM products in the Leaders quadrant: Oracle CRM On Demand and Oracle Fusion CRM. This is significant since Oracle Fusion CRM is one of the newest entrants into the Matrix. Three of the top four rated products in terms of functionlity were Oracle products: Oracle CRM On Demand, Oracle Fusion CRM, and Oracle Siebel CRM.

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Social Media & Information Supply Chain

Author: David Emr Date: Oct 26, 2012 5:12:47 PM

Categories: Fusion Applications, CRM On Demand

As the responsibilities of Sales, Marketing, and Service departments grow to include monitoring what goes on in the social media space, the challenge of "how" intensifies, especially since human resource expenditures are constrained. As a result, the organization's approach to providing better customer service is evolving. One way companies are improving their listening skills is by building connectors into the social media space.

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Oracle OpenWorld 2012 CRM Recap - CRM On Demand Product Roadmap 2012+

Author: Stephen Frizzola Date: Oct 11, 2012 3:45:44 PM

Categories: Oracle CRM On Demand, CRM On Demand

Much of the focus at Oracle OpenWorld 2012 was around the exciting new Fusion CRM applications (we will have plenty to blog about that later), but also some interesting future product information for our Oracle CRM On Demand clients.

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Oracle Expands its Cloud with Purchase of Involver

Author: Stephen Frizzola Date: Jul 10, 2012 9:51:21 PM

Categories: Fusion Applications, CRM On Demand

Oracle announced today that it agreed to purchase Involver, a provider of social media software tools that enable companies to interact with users on such sites as Facebook and Twitter, through customized Web pages, responses to user comments, app creation via templates, or custom development. This purchase comes on the heels of two other recent social media acquisitions by Oracle of Vitrue and Collective Intellect.

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Oracle Buys Vitrue

Author: Stephen Frizzola Date: Jun 25, 2012 11:46:26 AM

Categories: CRM On Demand

Oracle entered into an agreement to acquire Vitrue, a leading cloud-based social marketing and engagement platform that enables marketers to centrally create, publish, moderate, manage, measure and report on their social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.
Vitrue’s social media SaaS marketing applications help customers amplify their social community engagement by giving marketers the ability to develop campaigns from global to local, across multiple social networks and devices, and publish content that engages fans and drives leads.
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