BizTech Blog

Oracle OpenWorld 2012 CRM Recap - Fusion CRM Roadmap

Posted by Stephen Frizzola

Nov 1, 2012 11:53:31 AM

There was a lot of buzz at Oracle OpenWorld this year about cloud computing and Fusion CRM. To recap, Oracle Fusion CRM is available today (and has been for a while) and many exciting new features are planned over the next few product iterations.

Available Now:

Core functionality, including Leads, Opportunities, Contact, Accounts, and Marketing, which typically make up 95% of a standard implementation for our clients, is available now. Also available now is some exciting new features that are not available anywhere else in the Oracle CRM universe, including Social Activity Streams, Advanced Territory Modeling and Management, and the latest versions of BI Publisher and OBIEE for creating reports and dashboards. Additionally, with Fusion Mobile Sales, Fusion CRM Desktop (MS Outlook embedded app), and Fusion TAP (Native Apple iOS application), Fusion CRM is betting big on the social and mobile sales workforce market.

Coming Soon:

  • Extensibility Enhancements
  • Customer Enhancements
  • Tablet Support
  • Enhanced Sales Prediction
  • Partner Management Enhancements
  • Enhanced Mobile Functionality
  • UI Enhancements
  • Contact & Group Management
  • Social/OSN Integration and Enhancements
  • Support for Social Marketing Channels including Facebook, Twitter and G+
  • Incremental Migration
  • Audit Trail Enhancements
  • RightNow Integration
  • Vitrue Integration

Coming Next:

  • Sales Agreements
  • Quotes Integration
  • Asset Management
  • Partner Opportunity Enhancements
  • Additional Social/OSN Integration
  • Unit-based Sales Forecasting
  • Product and Unit Sales Quotas
  • Augmentation in Response Management
  • Automated Lead Creation from Social Channels
  • Multi-campaign ROI Analysis

Contact our sales team if you would like to see a demonstration of Fusion CRM at 610-592-0600 and don't forget to mention you heard about it on my blog!

Topics: Fusion Applications